Our client, Sika Sarnafil®, wanted to celebrate their 50th anniversary as the leader in the roofing industry. What we came up with was a robust marketing plan (shown below), anchored by a beautiful coffee-table book that chronicles the history and success of the Sarnafil roofing membrane, pulling double-duty working as a sales tool with product info and highlights.

 

To pump up the volume, a game was created offering a trip to Sweden (and a tour of the Sika facilities) to the winner. Once entered, the players would receive a nostalgic viewfinder with their first wheel, and a new wheel mailed to them once a month for the duration of the 6 month long promotion, each with  All we’re doing is engaging them to log-on and provide the answer into a question or statement we have provided that continues to deliver our proven performance messaging — repetitively. The more logins the more chances to win. Login only once, and you have one chance at winning, login all 6 times and you have 6 entries to win from a random pot. We continued the birthday celebration message at the IFMA Fall Symposium, one of the industries largest trade show events with its own brand of promotion.