Our client, Sika Sarnafil®, wanted to celebrate their 50th anniversary as the leader in the roofing industry. We came up with a robust marketing plan shown below, anchored by a beautiful coffee table book that chronicles the history and success of the Sarnafil roofing membrane, also working as a sales tool with product info and highlights.


To pump up the volume a game was created offering a trip to Sweden (and a tour of the Sika facilities) to the winner. Once entered, the players would receive a nostalgic viewfinder with their first wheel, and a new wheel mailed to them once a month for the duration of the 6 month long promotion, each with  All we’re doing is engaging them to log-on and provide the answer into a question or statement we have provided that continues to deliver our proven performance messaging — repetitively. The more logins the more chances to win. Login only once, and you have one chance at winning, login all 6 times and you have 6 entries to win from a random pot.

We continued the birthday celebration message at the IFMA Fall Symposium, one of the industries largest trade show events with it's own brand of promotion.

© 2018 by Dave Seppala Design, Inc.