The building envelope movement was in full swing and Sika Sarnafil needed to get on board. I felt that we needed to created a foundation to wrap the scope of the effort around, so we created the SikaSmart™

building. Next, working with videographers, we created a virtual building video sequence that gave us a platform to showcase the clients product range in a dynamic way. We rolled out a brand mark for the segment, a brochure, and applied the virtual building to our interactive web module and tradeshows.