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Logo
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Landing Page Sketch Board
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Logo
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Landing Page Sketch Board
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MERIDA®
A textile giant with a rich history needed help to launch an exclusive new line of menswear-inspired flat-weave rugs named Tailormade®. Working with master story teller and writer, Joe Fox, we first created a companion logo to differentiate the line. Next, we created an interactive design studio app (search merida design studio) that allowed designers to explore the full line of 6 customizable patterns and finishes.
We also worked with them to refresh their brand essentials including a brand guidelines book, e-blast templates, direct mail pieces, packaging, letterhead suite and store displays.
![](https://static.wixstatic.com/media/5503c9_f9a619b664ac420d94d7c7b962c5c9a0~mv2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/5503c9_f9a619b664ac420d94d7c7b962c5c9a0~mv2.jpg)
Merida® Brand Book
![](https://static.wixstatic.com/media/5503c9_d7befc2853f14115946bf9b5d04c4dff~mv2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/5503c9_d7befc2853f14115946bf9b5d04c4dff~mv2.jpg)
Merida® Brand Book
![](https://static.wixstatic.com/media/5503c9_34c27b3fcec4417da093fd859e305785~mv2_d_1900_1239_s_2.jpg/v1/fill/w_147,h_96,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/5503c9_34c27b3fcec4417da093fd859e305785~mv2_d_1900_1239_s_2.jpg)
Merida Tailormade Mailor
![](https://static.wixstatic.com/media/5503c9_85dfa784c6554fc09ec960508db40d5c~mv2_d_1900_1239_s_2.jpg/v1/fill/w_147,h_96,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/5503c9_85dfa784c6554fc09ec960508db40d5c~mv2_d_1900_1239_s_2.jpg)
Merida Antwerp Mailer
![](https://static.wixstatic.com/media/5503c9_837c13c02c0544ffb625f2907b3ea245~mv2.jpg/v1/fill/w_144,h_53,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/5503c9_837c13c02c0544ffb625f2907b3ea245~mv2.jpg)
Merida Design Studio App
![](https://static.wixstatic.com/media/5503c9_00c00d5164cf4bc39a45991427959867~mv2.jpg/v1/fill/w_162,h_210,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/5503c9_00c00d5164cf4bc39a45991427959867~mv2.jpg)
![](https://static.wixstatic.com/media/5503c9_aa833e30100744f89f5975e527786a3e~mv2.jpg/v1/fill/w_144,h_216,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/5503c9_aa833e30100744f89f5975e527786a3e~mv2.jpg)
![](https://static.wixstatic.com/media/5503c9_adbc8098773d453288140fd89ac039d0~mv2.jpg/v1/fill/w_162,h_135,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/5503c9_adbc8098773d453288140fd89ac039d0~mv2.jpg)
![](https://static.wixstatic.com/media/5503c9_75463918913c47a1a9738d132e737820~mv2.jpg/v1/fill/w_147,h_84,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/5503c9_75463918913c47a1a9738d132e737820~mv2.jpg)
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