A textile giant with a rich history needed help to launch an exclusive new line of menswear-inspired flat-weave rugs named Tailormade®.  Working with master story teller and writer, Joe Fox, we first created a companion logo to differentiate the line. Next, we created an interactive design studio app (search merida design studio) that allowed designers to explore the full line of 6 customizable patterns and finishes.

 

We also worked with them to refresh their brand essentials including a brand guidelines book, e-blast templates, direct mail pieces, packaging, letterhead suite and store displays.