Eastern bank was hosting an event looking to help and support families dealing with addiction.
Working with co-creative director Suzanne O'Donnell, we came up with a couple of great concepts, this campaign delivered the hard-to-swallow message in a way they could expand on beyond the event, 
going above and beyond what the client had asked for. However… as we all know sometimes the best ideas never see the light of day, and in this instance the client went in a different direction however I felt this creative was worth showing.